She has been in business for over 10 years, and grosses over $2,000,000 annually in revenue. PureB2B. 2. Motivation A customer's motivation for a purchase. Demographics are the statistical data of the human population that describe their age, ethnicity, marital status, education, gender, income, etc. Here are some examples: teens AND psychographics "STEM graduates" AND psychographics "college students" AND psychographics OneSearch Tools and Databases Pew Research Center Pew conducts research on various groups such as ages/generational, race/ethnic, socioeconomic status, gender, etc. The following examples use psychographic marketing within the various social media platforms and websites. Here are some other examples of demographics and psychographics in marketing: A small boutique surveys their customers and finds that most of them prefer texting to mail. By David Lewis. These demographic survey templates and demographic survey question examples will assist you to collect accurate demographic information from your audience. For example, a political leader's values, beliefs, attitudes, and behaviors are definitely distinguished from a physician's. Example of Psychographic segmentation Lifestyle A person's lifestyle generally refers to their everyday activities. Demographics describe who we are as individuals, for example: ethnicity, age/generation, gender, income, marital status, education, and homeownership. In the above example, P&G sells a wide range of products. More about aggregates than individuals. Zoyia Narrative Music Videos Jackolopolus Target audience Molly Iveson Lifestyle Lifestyle is a psychographic example businesses use to categorise people by their attitudes and interests, helping marketers understand which groups are likely to buy their products or services. 3. Demographics include things like sex, age, education, marital status, occupation, education and income. Data that describes a group of people in terms of their age, marital status, family size, ethnicity, gender, profession, education and income. Psychographics and Demographics sometimes overlap, as demographics can affect psychographics. collected for a particular population. Engagements are unique opportunities to find and attract new business in the social media world, as most platforms allow you to target on the primary keywords that are associated with this major life event. . Demographic data types like age, occupation, and level of education are easy to see when you have access to the right data. In the general, demographics are external, measurable facts - and that's the main difference between them and psychographics. Ian Moreno-Melgar Music Video Analysis & Audience Research. Personalization Delivers Results Create More Refined Social Media Audiences If you've ever run a Facebook Ads campaign, you'll know how granularly you can target prospective customers. For example, if Nike were to prepare the release of a new shoe segment for runners, they would consider the demographic and psychographic traits before creating their marketing content. According to the WiseGuyReports' 2018 publication titled "Global Perfume & Fragrances Research Report- Forecast to 2023", the female segment continues to dominate, predicted to grow to $34.24 billion by 2023, representing a 5.67% growth rate, but the . Demographics refers to statistical data (age, gender, income, etc.) . Consider these six examples of psychographic characteristics that can be assessed and used in marketing campaigns: 1. Demographic segmentation: Dividing your target audience based on demographics such as location, gender, age, income, occupation, and other defining data. Psychographic information is often referred to as the IAO Variable (interest, attitude and opinion) and is extremely valuable to us as marketers. Examples could be something like brave 25 years old men, with aggressive behavior, interested in weapons and belong to lower middle class. Psychographics work by aggregating data on an individual's activities, interests, and opinions (AIO). Demographics: Studies of a population based on factors such as age, race, sex, economic status, levels of education, income level, and employment, among others. As we have demonstrated above the demographics and psychographics, we can outline the differences between them: Demographics is the oldest way to segment the market. For example, if you are launching a quirky t-shirt company, your core audience may be high-school students who have an interest in trending memes. Psychographics. A definition. Even if the required data cannot be found anywhere, conducting a survey to gather . It is somewhat limited and outdated. Psychographic Marketing: An E-Commerce Example. Here are several examples we found on psychographic marketing in the various social media. Five major psychographic factors influence the customer's behavior. Let's say an eco-friendly clothing company is looking to create a basic customer persona to encapsulate their collective audience as a whole. Example: People born around a certain location or country have similar culture, People born during a certain time-frame have similar needs - Baby Boomers, Generation X, Generation Y, Millennial. The field of psychographics classifies people based on psychological traits such as attitudes, habits, interests and opinions. ; Psychographic segmentation: Grouping people based on psychological traits, such as their goals, beliefs, interests, likes/dislikes, and lifestyles. Data that describes a group based on their tastes, opinions, personality traits, and lifestyle habits. In marketing, demographic data can divide the overall market audience into subgroups. A typical Demographic Profile may look like this: Female Age 35-40 Lives in Northern Louisiana Married Mother of two small children College Graduate Speech-Language Pathologist Average Annual Income $50,000 How to Use Psychographics in Your Marketing. Here are several more methods you may want to look into. Psychographics deal with factors such as values, personality, lifestyle, opinions and interests. Data is gathered from sources such as the government . Psychographics include personal interests, attitudes, values, desires and specific behaviors. Psychographic Segmentation. This is shown in this table. Demographics: Some Points to Ponder Demographic information tends to focus on external or physical factors such as age, ethnicity, gender, location, etc., while psychographic information focuses on psychological factors such as motivations, beliefs, priorities, etc. The third trend picked out by Kafkaesque, the rise in males as part of the buyer profile, continues to be an area of high growth in 2018. Kyle Taylor Founder at The Penny Hoarder (2010-present) Updated Oct 16 Promoted Provide a way to retarget visitors and customers. Twitter. Demographic data is used by businesses to develop marketing strategies and advertising campaigns and for responding to changes in consumer demand. Demographics is the collection and analysis of general characteristics about groups of people and populations, such as age, gender, and income. Demographics and psychographics. An example demographic target group is the baby boomers that account for half of all spending in . Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria. Another way of understanding the difference between the two is that demographic data is always directly observable. ; Behavioral segmentation: Categorizing people by the actions they take, such as whether they . Psychographics help you understand the psychology of how a person makes decisions, and their own self-image. Examples of psychographic factors include (but are not limited to): Values Interests Attitudes Lifestyle Personality type Social class As you can see, when it comes to content creation (and any conversion-focused online discipline), psychographics have a greater impact than demographics. Examples of Psychographics of a Target Market Psychographic marketing can be a part of the customer experience from start to finish. For example, the consumer-good entity Procter and Gamble (P&G) sells different products ranging from haircare and personal hygiene and might go for age demographics. Psychographics Versus Demographics in Healthcare. The target customer of your restaurant is a specific segment of the larger dining market. Collect feedback from customers. When marketing campaigns are aligned with the demographics of customers, sales will likely increase. It goes beyond classifying people based on general demographic data, such as age, gender, or race. Demographics include objective data like gender, age, income, and marital status. We do this by creating Demographic Profiles. The following are common types of psychographics with examples of each. Twitter Psychographic marketing Engagement is the cornerstone to marketing on social media platforms. Demographics. For instance, demographic data can tell us that a customer is 35, female, a nurse and currently living in Birmingham. For example, if women of working age were more likely to buy pantyhose, creating ads that spoke to them helped drive more purchases. Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Let's take a look at nine applications of psychographics you can use in your next campaign. Demographics can be challenging from a B2B marketing perspective because the people that buy your product can and will come from all walks of life. How to Gather Psychographic Data In marketing-speak, 'AIO' is a catch-all for psychographic measurements. Personalities Personality describes the collection of traits that someone consistently exhibits over time, as commonly assessed through a 5-Factor Model. Demographics also affect other business factors such as pricing, packaging, and service offers. Psychographics is a qualitative approach to studying consumers based on psychological characteristics such as values, desires, goals, interests, and lifestyle choices. Later on, psychographics provided the intersection of demographics and interest helping marketers understand how interests or attitudes expressed online might impact consumer opinion and purchase decision. Target markets are determined by a combined analysis of: Demographics: segments of the population as divided by shared characteristics, including age, sex, income, education, religion, race, and geographical location. What is a psychographics in marketing? MAY 30, 2022. Examples of psychographic data and how to use it include: Interests Audience interests refer to how consumers spend their time, including sports, hobbies, and entertainment. Geodemographic data describes your audience and where they are located, while psychographics aim to explain why they buy. Demographics help you make a "first cut" on market sizing and segmentation. Many demographic characteristics cannot be changed and are directly related to our physical being. Psychographics seeks to understand the cognitive factors that drive consumer behaviors. 3. Finding Demographic or Psychographic Information. Provide a way to engage with your customers in a personalized manner. These and other characteristics categorize us without describing our personality. View less Baby boomers choice and spending on fashion in the future are largely influenced by their demographics, psychographic and their lifestyle behavior.. Baby boomers generation is considered to be the first teenagers; this is because they represent the affluent consumer society.. 10 Pages (2500 words) Essay Presentation about iPhone 5 Provides a means to create a complete persona's. Provide a way to segment users by their persona types. When creating a buyer persona (s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. 5 examples of psychographic characteristics . A very complicated way to segment the market is through using psychographics. In simple terms, demographic gives you an idea of who you are targeting, but psychographic is all about why people buy. Psychographics can also be the equivalent of culture when conducted at the national level. The four psychographic factors of market segmentation are values, beliefs, attitudes, and behaviorsthese four factors help understand how the audiences feel and behave. Target market. Psychographics is segmenting market into personality traits, values, attitudes, interests, and lifestyles of consumers. Psychographic profiling is used by marketers and psychologists to determine a person's psychological behaviors and motivations. Demographics explain who your buyer is, while psychographics explain why they buy. 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